Hunting & Fishing

Spring into the Outdoors

Services
Strategy
Creative
Design
Art Direction
Copywriting
Production
Media
Problem

Winter in Aotearoa sucks. It’s long, it’s wet, and the weather keeps you locked up inside for months on end. Which is a bit of a problem when you’re Hunting & Fishing, an outdoor retail chain!

Solution

When Spring rolls around after Winter, outdoor enthusiasts are bursting to get outside. They literally feel like launching themselves into nature. So that’s literally what we dramatised: people springing into the outdoors, as a representation of how happy and excited they feel to be out in the wild again, all thanks to the new Hunting & Fishing Spring Range.

Spring into the Outdoors.

Jnr. Circle Graphic Element — Orange.Jnr. Circle Graphic Element — Pink.