Winter in Aotearoa sucks. It’s long, it’s wet, and the weather keeps you locked up inside for months on end. Which is a bit of a problem when you’re Hunting & Fishing, an outdoor retail chain!
When Spring rolls around after Winter, outdoor enthusiasts are bursting to get outside. They literally feel like launching themselves into nature. So that’s literally what we dramatised: people springing into the outdoors, as a representation of how happy and excited they feel to be out in the wild again, all thanks to the new Hunting & Fishing Spring Range.
Spring into the Outdoors.
