Though Muffin Break is an iconic Australian brand, unfortunately it was also perceived as a brand for grandmas. Mixed with the fact that most people though all they sell is muffins, and it’s little wonder it’s relevancy with younger audiences was extremely low.
Aussies are busy – the world’s most unoriginal insight! Yet that shouldn’t mean their café experience should be boring, transactional, or lacking in smiles.
So we positioned Muffin Break’s unnecessarily generous servings, array of ever-changing options, and amazing service, as something that brings happiness to customers days. Whether it’s a quick ‘grab & go’, a 20-minute pit stop, or even a delicious lunch, Muffin Break can help you… seize the day.
Café diem.
