Ārepa

Sip Some Neuroscience

Services
Strategy
Creative
Design
Art Direction
Copywriting
Production
Media
Problem

Ārepa ‘Brain Drink’ is designed to enhance mental performance, reduce stress, and support cognitive function. In short, it’s good stuff for your brain. However, with its credibility, effectiveness and ingredients questioned, we needed to find a way to communicate its proven health benefits.

Solution

New Zealanders overwhelmingly believed in the credibility of science. So given that given that Ārepa is literally informed by scientific studies (and infused with delicious berries), we learnt right into it.

Sip Some Neuroscience.

Jnr. Circle Graphic Element — Orange.Jnr. Circle Graphic Element — Pink.