RotoruaNZ

Robe Rules

Services
Strategy
Creative
Design
Art Direction
Copywriting
Production
Problem

While our first campaign for RotoruaNZ - 'Go on a Robe Trip’ - needed to  address the negative perceptions that New Zealanders have of the region, we knew that just one was never going to change everyone’s mind that Rotorua is ‘rundown’, ‘outdated’ and ‘unsafe’.

Solution

Previously we encouraged couples to 'Go on a Robe Trip to Rotorua’, a weekend full of wellness, relaxation and luxury. This time, we're showing couples how to get the most out of their ‘Robe Trip’, with a few cheeky dos and don’ts.

Jnr. Circle Graphic Element — Orange.Jnr. Circle Graphic Element — Pink.