Hot Honey is a massive food trend in Australia at present. One could even say “It’s so hot right now!". Yet this ensures almost most pizza restaurant in Australia is offering a version of the same product. So how could we relaunch our Hot Honey Pizza for a limited time, but cut through the clutter in the category and get attention it deserved?

Dramatise how the product attributes of our Hot Honey pizza mirror the exact attributes of most Aussies and their personalities . . . we can be sweet AND spicy!

First Sweet, Then Heat.